MARKETING IN THE NEWS
KETCHUP PACKETS = MONEY? Let's talk about an incredibly fun twist on how to look at those ketchup packets that are always cluttering up your kitchen drawer, glove box, or purse. Hellmann's dropped a game-changing campaign called Ketchup Currency that is making those forgotten ketchup packs into something way more exciting: the golden ticket to free mayo! Yes, you heard me right. Your leftover ketchup packets could score you big discounts on Hellmann's mayonnaise. Now that's what I call turning trash into treasure! According to a recent Marketing Dive Article , Hellmann's has rolled out a fun microsite where you scan your spare ketchup packets with your phone camera. First, the AI-powered site counts your packets, and issues a coupon — $1 off Hellmann's mayo for 1-9 packets, $2 off of 10 or more. Second, hidden among the ordinary packets are "secret rare" ones; scan one of those, and you win free mayo for an entire year. Third, the campaign extends beyo...
